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6 Steps to Developing and Executing a Successful Omnichannel Marketing Strategy
In order to engage, acquire and retain donors, nonprofits need to make sure they are designing an omnichannel approach to marketing. Today’s donors need multiple touchpoints and relevant messaging targeted to the right audience in order to take an interest in your cause. This webinar, led by Data Axle’s Richard Geiger, teaches nonprofits:

• How to gather new and audit existing data to ensure multichannel reach
• The tools needed to build and model custom audiences to reach the right donors, at the right time
• The appropriate goals, metrics and KPIs to have in place to properly measure campaign effectiveness
• Lessons learned from real-world case studies including American Heart Association and Defenders of Wildlife

Aug 19, 2021 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Jason Robbins.